Posted by Route One on 27th September 2018

With a brand graphic reminiscent of The National's infamous brick chimney and a team consisting of two thirds Route One team members, it's no surprise we're backing this brand new edit 'AITEALL' from Severn Goods hard!

As a start up company it's often hard to gain a foothold in the market place, especially in one as cynical and defensive as the UK skate industry, but with representation courtesy of our boys Francis Peters and Daryl Dominguez (alongside Primitive Skateboards' Cambridge connection Charlie Munro) the premium head wear brand from the south west is definitely doing things right.

This promotional vid, filmed on the team's recent excursion to the Emerald Isle, showcases not only the talent of the boys they're backing but also the quality the brand's brains are determined to portray. So many new companies never get this right but Severn Goods are coming out strong, make no mistake about that!

AITEALL from Severn Goods on Vimeo.